Gary Hirshberg tour


Buy Pure New Zealand proudly presents:





Tuesday 13 and Wednesday 14 November 2018

The Pavilion, ANZ Centre, 23 Albert St, Auckland


Long-time U.S. Natural Products leader Gary Hirshberg (and colleagues) brings his Entrepreneurship Institute to New Zealand.

This two-day boot camp is based on decades of experience in helping Natural Products entrepreneurs grow successful enterprises and learn the basics of how to break into the U.S. market.




  • Commercial reality

The Institute has helped countless domestic and international brands enjoy significant commercial success.

  • Focused on growth and developing people

The Institute has the business acumen and knowledge to turn great ideas into profitable businesses, navigate the hurdles to market entry through retailers and wholesale distributors, and effectively find and engage brokers.

  • Proven experience

The presenters have visited NZ many times as speakers and advisors, and have been impressed with Kiwi entrepreneurs’ expertise, product quality and market readiness. They recognise that while the USA market has great opportunities, it can also be a costly, confusing and uphill battle to launch there.

  • Local expertise

Buy Pure NZ 
is here to guide and ensure the programme is grounded in the reality facing Kiwi entrepreneurs and brands.

This was a truly rare opportunity for a NZ business to be able to connect with such well-connected business entrepreneurs who have walked the talk and achieved. The opportunity to have one-on-ones and what was offered is truly invaluable.

Martyn Barlow, Tasman Bay Food Group

Download the full programme




Based on decades of experience, this workshop has been designed to meet the needs of the following types of ‘Business to Consumer’ and ‘Business to Business’ enterprises:

  • Early stage ‘mum and dad’ pre-revenue start-ups looking to build a sustainable enterprise (whether or not they are seeking to export to the U.S.)
  • Mature, established enterprises
  • Re-entry companies who have ‘been there, done that’ but now want to ‘go deeper’
  • Executives responsible for implementing change
  • Business and brand owners and emerging entrepreneurs
  • Socially responsible investors
  • For-Profit and Not-For-Profit enterprises
  • Those interested in a career change
Register by downloading our registration form or contact Brendan Hoare:
027 288 8618 : 09 832 8986





Gary Hirshberg headshot

Gary Hirshberg

With a lifelong commitment to learning and creating change, Gary founded this programme based on his experience of growing Stonyfield Farm from a seven-cow operation in 1983 to its current USD$400m annual sales level.

Gary serves on 10 corporate and non-profit boards, and is an author and active angel investor. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership including a US EPA 2012 Lifetime Achievement Award.


Bob Burke headshot

Bob Burke

Bob is a recognised expert global consultant in bringing natural, organic and specialty products to market across most classes of trade.

Grounded in practice and with an MBA, his expertise covers the full range of business strategy and finance.

Bob has worked with scores of recognised brands, and prior to consulting was Vice President for Sales and Corporate development, and Marketing and Sales with Stonyfield Farm Yogurt.



Walter Robb headshot

Walter Robb

With a decade’s experience in wholesale and retail of organic foods, Walter joined Whole Foods Market in 1991 and served as co-CEO and on the Board of Directors from 2010 to 2016.

In 2017, Walter transitioned his leadership focus to assist other entrepreneurs to evolve and expand while remaining on Whole Foods Market Board of Directors, Chairman of the Board for Whole Kids Foundation and Whole Cities Foundation.




Tim Brown

Co-Founder of Allbirds and a former member of the All Whites team that went to the 2010 World Cup. Allbirds launched their first ‘Wool Runner’ product in March of 2016. Time magazine dubbed it ‘the world’s most comfortable shoe’.

The San Francisco based company has raised over $27 million in venture funding from some of the world’s most prominent venture investors and celebrities like Leonardo Di Caprio. Sustainability is at the heart of the Allbirds mission to make better things in a better way and they have recently launched two more world-first material innovations from Eucalyptus and Sugarcane.



Meg Cadoux Hirshberg

Founder of The Anticancer Lifestyle Foundation, a non-profit dedicated to promoting evidence-based lifestyle transformation for cancer survivors.

For 15 years Meg was a freelance non-fiction writer. In 2009, she began writing a regular column for Inc. Magazine called ‘Balancing Acts’ that explored work-life balance and the intersection of family and business in an entrepreneurial setting. Meg’s book, For Better or For Work: A Survival Guide For Entrepreneurs and Their Families, expands on her column topics.



Betsy McGinn

Founder of McGinn eComm, Betsy provides expertise in eCommerce strategy to consumer products companies, ranging from launch stage to billion dollar brands.

With over eleven years of experience with and other strategic eCommerce partners, Betsy guides companies through this new and complex channel, aligning their multi-functional marketing, finance, operations, sales and other strategic teams around this unique opportunity.



Melody Meyer

The founder of ‘Source Organic’ a company dedicated to directly connecting organic producers all over the country with national retailers and wholesalers. Source Organic was eventually acquired by Albert Organics – a division of United Natural Foods UNFI – in 2001 where it became the procurement department for all organic fresh produce for the company.

With nine years of international trade and development experience, Melody is still actively engaged and currently the executive director of the UNFI Foundation which is dedicated to funding non-profit organizations that promote organic agriculture.






  • Domestic and international natural foods brands and suppliers in multiple categories now enjoy significant success as a result of the Hirshberg team’s counsel and guidance.
  • They turn your ideas into profitable businesses and demonstrate how to navigate the countless hurdles to market entry through retailers, wholesale distributors or brokers.
  • They feature inspirational success stories and practical workshops focused on sales (including e-commerce), marketing, finance and organisational challenges.
  • Practical advice on creating sustainable cash flow financial models and strategic marketing plans that anticipate the real cost of market entry.
  • Build and sustain compelling consumer and trade propositions on affordable budgets.
  • Uses participants’ real-life case studies.
  • You are invited to submit advance requests for a limited number of 1:1 meetings where you get feedback on your propositions.

…intense, informative, insightful, realise we are not alone–supportive…

Feedback from the 2017 Hirshberg NZ boot camp





Download a registration form or contact Brendan Hoare:

027 288 8618 : 09 832 8986


Buy Pure New Zealand is registered as a Service Provider with the Regional Business Partner Network supported by New Zealand Trade and Enterprise (NZTE) and Callaghan Innovation.This can be used to cover up to 50% of the full cost of this programme.